Calendar

This calendar focuses on business and community events
of particular interest to Friend and Champion,
with a focus on southern Alameda County.

 

Mar
20
Mon
Women in Business – Successful Bay Area CEOs – SBDC – Fremont @ Fremont Main Library
Mar 20 @ 1:00 pm – 3:00 pm

Women in Business – Learn from Successful Bay Area CEOs

 

Bay Area CEO businesswomen share their experiences, resources and insight into what helped them on their path to success, what they learned, and most importantly, how this knowledge can help you to succeed in your own business.

If you are interested in learning some unexpected fundamentals of business success, this seminar is for you. Come join the Alameda County SBDC for an informative, engaging and interactive panel discussion on how to best lay the groundwork for, launch and manage a thriving business in the Bay Area.

Seminar Panelists:
Emily Liggett, President and CEO, NovaTorque
June Riley, CEO, VC Taskforce
Shilpi Sharma, CEO, Kvantum
Jody Tatro, CEO, ProExhibits

Moderator: Dorian Webb, Dorian Webb Lifestyle, Designer and Manufacturer

Free to Attend
Registration: 1:00pm – 1:15pm
Panel: 1:15pm – 2:45pm
Q&A: 2:45pm – 3:00pm

This seminar is sponsored by the City of Fremont

Mar
29
Wed
Event Marketing for Your Business – SBDC – Hayward @ Hayward City Hall, 2nd Floor Conference Room 2A
Mar 29 @ 6:30 pm – 8:30 pm

Does your business produce events to enhance your brand and advertise your products?

Do you want to start up an event program for your business, and need to learn how?

Learn a comprehensive approach to manage and promote events big and small. You will learn all the tools necessary in order to handle everything from registrations to payment to promotion in a professional, affordable way.

Topics covered will include:

Plan – Professionally promote your event. Set up an ad-free event homepage, collect registration fees with secure payment processing, and keep registration open for attendees to register online at their convenience.

Track – Reduce repetitive tasks. Reduce the number of day-to-day “to-dos” with online event registration, reminders, invitations, a calendar, and event themes. Do more…but in minutes by managing all your promotions, registrations, and communications in one place.

Manage – Monitor and course-correct. Save money by taking the guesswork out of capturing attendance information. Use event tracking and reporting tools to plan for exact catering needs, room size, parking spaces, etc.

Mar
30
Thu
Social Media/Digital Marketing Basics – SBDC – Castro Valley @ Castro Valley Library - Chabot Room
Mar 30 @ 2:00 pm – 5:00 pm

Social Media/Digital Marketing Basics

 

How do you use or plan to use social media and digital marketing in your business?

Do you have an integrated plan to help your customer find, engage, and transact business with you?

This seminar is designed to help you understand how to set up or focus your strategy on a high level, and covers the key areas of social media and digital marketing:

* Website
* Blog
* Online Directories
* Review Sites
* Social Networks
* Rich Media
* Mobile Applications
* Industry Specific Sites
* Event Promotion

We will explain the role of social media as part of your marketing program, and how to implement digital marketing into your total business plan to drive sales and increase profits.

This seminar is sponsored by the Alameda County Community Development Agency

 

Apr
26
Wed
Business Law for Entrepreneurs – SBDC – Hayward @ Hayward City Hall - 2nd Floor Conference Room 2A
Apr 26 @ 6:30 pm – 8:30 pm

Business Law for Entrepreneurs

 

From deciding how to structure your business, to hiring your first employee or selecting a business name, this workshop will teach you the basics to start, grow, and protect your company. Topics include:

  • A general overview of business entities
  • Employment law and contracts
  • Commercial leases
  • Intellectual property basics (copyrights, trademarks, patents)

This event is held in conjunction with the Lawyers Committee for Civil Rights, Legal Services for Entrepreneurs (www.lccr.com) – this organization provides pro bono (no charge) services to low-income entrepreneurs.

Apr
28
Fri
Starting a Home Based Business – SBDC – San Leandro @ REACH Center
Apr 28 @ 9:00 am – 12:00 pm

Starting a Home Based Business (San Leandro)

What do Apple Computer, Hershey’s, Mary Kay Cosmetics, and the Ford Motor Company have in common?

These well-known corporations all started out as home-based businesses. In fact, more than half of all U.S. businesses are based out of an owner’s home.

This free seminar discusses several elements necessary for starting a successful home-based business. These elements include:

* Business planning
* Licenses and permits
* Finances
* Marketing, including websites and social media
* Taxation
* Work/Life balance

Understanding these issues is critical to becoming a successful home-based entrepreneur.

This seminar is sponsored by the Alameda County Community Development Agency.