Marketing

19th Century Marketing Fails in 2011

I love good pens. I honestly don't know if the fountain pen is 20th century, 19th century or earlier technology. I enjoy it when I have time to write with a good one and am even pretty particular about ball point and roller ball pens. I appreciate a store that makes good quality pens and refills available. That's why it was so difficult for me to cancel an email subscription from Daly's Pen Shop of Milwaukee Wisconsin. That's also why I took the time to write them about why I canceled. This is the email I wrote them this [...]

Note to Self: Write Something Every Day

I know that Internet marketing is essential to my business. It may not be essential to yours so this article may not apply to you. The discussion of whether or not Internet marketing is applicable to your business is a subject for another article. For now, I'm simply assuming that Internet marketing is necessary, as it is for my business. That's why the title Note to Self . . . Because I know the importance of consistent, frequent blogging and article writing to improve SEO ranking, I have set a goal of publishing one blog post or article every day. That can [...]

The Three Biggest Mistakes On Facebook

If you have any thought of marketing through social media, STOP and PAY ATTENTION! If you just want to communicate with friends and acquaintances on Facebook, Twitter or other social media, pay attention. I was first introduced to blogging (“blog” is one of the absolutely worst words coined in modern times) by Max Hansen, a forward-thinking marketing and communications consultant and practitioner.   This was back in the very earliest days of blogging – probably its first year of existence.  This was way before WordPress; way before Facebook, MySpace, Twitter, YouTube or any of what we now call social media.  [...]

Friend and Champion – a Philosophy for Successful Relationships

“Friend and Champion” is a statement of possibility — the reflection of a philosophy about how to treat others whether in business or personal arenas of life. If you consistently look at every new person you meet as a potential friend, things will naturally go better for you.  In business, you can look for ways to be a champion for others.  Refer business prospects. Introduce others who can provide needed services. Always be thinking of the needs of others, be prepared, and take positive action when an opportunity arises to make a positive contribution to others. It creates good karma and good karma [...]