If you have any thought of marketing through social media, STOP and PAY ATTENTION! If you just want to communicate with friends and acquaintances on Facebook, Twitter or other social media, pay attention. I was first introduced to blogging (“blog” is one of the absolutely worst words coined in modern times) by Max Hansen, a forward-thinking marketing and communications consultant and practitioner. This was back in the very earliest days of blogging – probably its first year of existence. This was way before WordPress; way before Facebook, MySpace, Twitter, YouTube or any of what we now call social media. [...]
