Event Marketing for Your Business – SBDC – Hayward

Does your business produce events to enhance your brand and advertise your products?

Do you want to start up an event program for your business, and need to learn how?

Learn a comprehensive approach to manage and promote events big and small. You will learn all the tools necessary in order to handle everything from registrations to payment to promotion in a professional, affordable way.

Topics covered will include:

Plan – Professionally promote your event. Set up an ad-free event homepage, collect registration fees with secure payment processing, and keep registration open for attendees to register online at their convenience.

Track – Reduce repetitive tasks. Reduce the number of day-to-day “to-dos” with online event registration, reminders, invitations, a calendar, and event themes. Do more…but in minutes by managing all your promotions, registrations, and communications in one place.

Manage – Monitor and course-correct. Save money by taking the guesswork out of capturing attendance information. Use event tracking and reporting tools to plan for exact catering needs, room size, parking spaces, etc.